Hygge (the Danish word for coziness) was a popular trend among wellness experts for its focus on creating a comfortable mindset and environment. But, as reported by the Huffington Post, people are moving away from hygge in 2023 in favor of friluftsliv.
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Pronounced as "free-loots-liv," it is a Nordic lifestyle that has generated over 13 million views on TikTok. Friluftsliv is all about reconnecting with nature and encouraging a stronger appreciation of the outdoors. It involves spending time in nature for spiritual and physical health and appreciating the beauty of the natural world.
Spas can jump on this new trend by incorporating friluftsliv into their wellness programming. Outdoor activities like nature bathing, hikes and yoga can further a guest's appreciation of nature.
Moving applicable spa treatments that can be performed outdoors can bring an extra layer of relaxation to the treatment experience, while mindful movement classes, meditation, energy cleansing rituals and other wellness favorites can help guests embrace spirituality and further their spiritual and physical health journey.
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