
When the basis of why you do what you do is solely to help people relax, heal and manifest their highest selves, it can be difficult to wrap your head around ways to increase the amount of money your yoga studio is making, whether you're a business owner or spa director.
Log in to view the full article
When the basis of why you do what you do is solely to help people relax, heal and manifest their highest selves, it can be difficult to wrap your head around ways to increase the amount of money your yoga studio is making, whether you're a business owner or spa director.
Related: How to Engage All 5 Senses in Yoga Classes
While offering private lessons, creating a yoga teacher training course, hosting workshops and running promotional specials can all help increase your revenue, I want to discuss the best ways to grow your yoga business as a whole.
When we invest in the foundation of a studio and business, we can create a solid entity that your students learn to love and trust, creating a bond that goes deeper than a “Buy 4 classes, get 1 free” coupon ever could.
1. Find Your Brand
Before you can begin designing your studio or creating marketing materials, you must create your business brand.
Creating a brand for your business helps keep everything from design, marketing, logos and materials cohesive. However, a brand includes more than just aesthetic and visual aspects.
Related: 6 Yoga Poses for Daytime Energy and Restful Sleep
When discovering your brand, you need to ask yourself who you are and what you want to be known for. Once you understand that crucial piece of information, you can better plan your business, classes, design and marketing tools.
2. Invest in Your Studio
Finding and creating your personal brand helps set the tone for your studio space. You'll want to create an environment that reflects how you want your customers to feel.
It's also essential to think about the flow and ease of daily operations. For example, if your front desk space is crowded and loud, it may be a turn-off for those seeking yoga as a way to relax and find inner peace. Having an online check-in option or arranging the waiting area in a way that feels open and airy can make all the difference.
You will also want the studio space to catch the attention of your customers. For example, some studios provide yoga mats and props that fit the brand's aesthetic. Adding the cost of the mats and props requires more money up front, but guests may love that they don't need to remember their own things before coming to class.
Studios that think of the small things that simplify the process of getting people into their studio and onto the mat in a class see the benefits in their business.
3. Offer Unique Classes
While most yoga studios offer a wide range of classes for students, try offering something that other studios in the area aren't doing. When you have a product that no one else has, you immediately have a leg up on the competition.
Today, students are searching for new ways to relax that don't always involve physical activity and are inclusive to all. Breathwork and meditation are taking center stage in the realm of yoga studios.
Breathwork classes have, in fact, become a staple at studios as people are learning the amazing benefits that accompany the art. Skilled instructors can properly and effectively guide clients through breathwork exercises, helping them learn tools that can be beneficial for their lives.
Niraj Naik is a certified pharmacist and world-renowned holistic health and breathwork expert. His current projects include Soma Breath and The Renegade Pharmacist.