Anyone in the spa and wellness industry most likely subscribes to the notion that touch therapy is the greatest thing we offer, and that there’s no substitute for a good old-fashioned body massage or pampering facial. Plus, I’m sure we can all agree that there are far too many real and possibly dangerous roadblocks (I’m looking at you, Covid-19) to being able to deliver, experience and receive the benefits of human touch these days.
The good news is that touchless or self-administered treatments can be a big help. They have much, much more to offer than simply standing in for therapy-based treatments or acting as an enticement to bring your cautious, touch-adverse clients back to the spa post-pandemic.
It’s true that some of the oldest and most effective wellness therapies are self-administered and, therefore, touchless. For example, traditional Roman bathing or enjoyng a Finnish sauna followed by a roll in the snow are both activities with a long and storied history. Nowadays, we also know that such sweat bathing and hot/cold contrast therapy boast a wide range of health benefits, including improved immunity, reduced stress, lowered blood pressure, relieved pain and even a more cleansed respiratory system, especially when combined with salt inhalation therapy or various aromatherapies.