Cassandra Cavanah

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Cassandra Cavanah, founder of Cavanah Communications, specializes in spa and wellness PR and marketing. She’s also part of the Global Wellness Summit (GWS) team and author of the Guide to Hydrothermal Spa & Wellness Development Standards.

More from Cassandra Cavanah
AI Applications in Spa and Wellness
AI Applications in Spa and Wellness
Although the promise of AI is exciting—and harnessing its power is something we all will inevitably need to figure out—it’s important to remember that the benefits can only be deployed by relying on human experience and expertise.
Sep 13th, 2023
The Most Popular Thermotherapy Offerings Around the World
The Most Popular Thermotherapy Offerings Around the World
Let’s take a look at some of the more popular thermotherapy (heat) experiences we see today.
Jul 5th, 2023
Despite being controversial within the industry, IV drips are trendy in biohacking circles.
6 Biohacking Technologies that Benefit Spas
Less extreme and more evidence-based biohacking treatments like intermittent fasting and ice baths are going mainstream and becoming more associated with wellness.
Dec 28th, 2022
man and woman in sauna
Breaking Down Sauna Aufguss
Sauna Aufguss is a popular form of communal sweat bathing, in which sauna amphitheaters can accommodate anywhere from 50 to 300 people at once.
Jul 11th, 2022
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Trending: How Sound Has Changed in the Spa Since the Pandemic
Sound, including ancient and modern man-made beats and melodies, has an undeniable and scientifically proven power to deeply alter the state of our minds, bodies and moods.
Dec 13th, 2021
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Touchless Treatments to Add to Your Spa Menu
See what kind of touchless treatments and therapies you can add to your spa menu.
Nov 8th, 2021