Soothe announced the launch of its business-to-business partner platform designed for the hospitality industry. The platform makes it possible for spa or non-spa hotels, clubs and premium residential properties to provide on-demand spa services.
Sooth has provided spa services directly to homes around the world by connecting its community of licensed professional providers with customers seeking wellness services. The company is now extending this convenience and flexibility to hotels, spas, clubs, and residential prosperities, enabling them to fulfill guests' increasing demand for wellness services.
"Overnight, hotels, spas, clubs, and residential properties can enhance their wellness services offering with no additional overhead or fixed staffing costs — and they can do so in a way that is true to their brand," said John Ellis, CEO of Soothe. "For boutique hotels, it's an easy way to offer a premium guest experience and for big hotels it maximizes periods of high demand. It's a win win."
The Soothe partner platform has been successfully adopted by over 100 properties across the top luxury hotel brands through its inaugural beta program. The platform integrates into a partner's existing website, appearing as a customized, branded concierge booking tool for customers.
On the back end, partners have access to a pool of thousands of qualified, vetted, and licensed providers who can provide the desired service on-demand. Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe's platform, allowing partners to increase availability to better serve their guests and capture potentially lost revenue.
"We are thrilled to partner with Soothe to bring our guests the very best in massage bespoke services and in-room offerings. The pilot program has exceeded our expectations, and we are excited to offer our guests a unique and personalized experience that they won't find anywhere else," said Lucy Martin, General Manager of the Mayfair House Hotel and Garden. "We look forward to a continued partnership with Soothe to provide unparalleled luxury services to our guests."