Consumers are pursuing wellness more than ever before. According to a recent report by the Global Wellness Institute (GWI), “The COVID-19 pandemic has accelerated the ascendance of wellness as a dominant consumer value all around the world. Consumers are increasingly aware that all aspects of their lives—where they live; how they work; what they eat; and how they exercise, socialize and travel—impact their health outcomes, mental resilience and overall sense of well-being.” Evidence to support this statement is so compelling that the GWI projects that for the next five years, the global wellness economy will grow at a robust rate of 9.9% annually and will reach nearly $7.0 trillion in 2025. This is an extremely encouraging shift in societal awareness and priorities, as it will certainly promote further interest in wellness-based treatments and services within the spa and hospitality industries.
