The Global Wellness Institute (GWI) introduced an online series, "In Pursuit of Wellness: The Art & Science of Living Well," created by BBC StoryWorks Commercial Productions. The series premiered on Nov. 1, 2022, at the 2022 Global Wellness Summit in Tel Aviv.
The series of films and stories explore wellness in a new way: its importance in every aspect of living, the science behind both ancient traditions and modern innovations, and the inspirational pioneers around the world expanding the horizons of wellness to be more inclusive and accessible.
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The newly launched content takes viewers on a journey around the world to meet wellness innovators pushing the boundaries of wellness in more accessible and achievable directions, and the inspirational individuals and groups that are practicing self-care using both ancient and cutting-edge techniques.
The films explore a traditional tea ceremony in South Korea, office buildings working hard to support well-being, and how answers to some of the questions about life on Earth can be found in outer space. The series also highlights wellness practices at work, and how the very act of being human-moving, laughing, breathing, celebrating, giving and appreciating can transform health and well-being.
The GWI's research and executive team worked with BBC StoryWorks' producers on the series, helping to ground it in research and evidence. The nonprofit GWI tapped its global network of wellness leaders by issuing a "Call for Stories" in 2021, and worked with BBC StoryWorks to find individuals and organizations taking a creative approach to wellness.
The series is expected to reach millions of people globally and generate 80 million impressions on BBC.com during the 12-month digital campaign.
