Top 10 Most Searched Wellness Trends in 2023

Art of Living shared the most searched wellness trends in 2023, based on data from Google Keywords Planner. Equine therapy was the most searched wellness trend with 205k online searches. Seven of the 10 wellness trends shared by Art of Living involved animals. 

Related: How to Stay on Top of Evolving Wellness Trends

1. Equine Therapy

Involving interactions with horses, equine therapy is used for mental health and developmental disorders. Compared to the other wellness trends listed below, Equine therapy has the highest number of service providers in the U.S.

2. Puppy Love Yoga

Yoga with dogs was the second most popular, attracting 150k searches. Puppy Yoga has the second-highest number of U.S. service providers. The therapy is for stress relief and social bonding.

3. Goat Yoga

Goat Yoga holds the third spot, garnering 115k searches. This wellness trend combines traditional yoga with playful goat interactions to benefit feelings of joy and mindfulness among its practitioners. In the U.S., there are only half as many service providers that offer Goat Yoga compared to the ones providing yoga with dogs.

4. Forest Bathing (Shinrin-Yoku)

Forest Bathing gathered 65K searches, a significant drop from the Goat Yoga searches. Known for reducing stress and boosting the immune system, this Japanese practice involves spending time in a forest to connect with nature

5. Ice Bath Therapy

Often used by athletes for recovery after intense physical exercise, Ice Bath Therapy involves sitting in ice-cold water for a short period. Although the number of Ice Bathing service providers is on the rise, it can be practiced at home for just the cost of the ice. The therapy had 59K searches online. 

6. Bird Watching

With 50k searches, bird watching was the sixth most searched trend. The practice includes observing birds in their natural habitat and can be done for free with just a pair of binoculars for an enhanced experience.

7. Cow Cuddling

Although it only had 27K searches, it had the most significant increase, up 85% from last year. Cow cuddling, known for reducing stress and offering emotional comfort and relaxation, is the most affordable therapeutic session on the list, costing $20 per session.

8. Gardening Therapy

Horticultural Therapy had 7.5k searches. Often used in therapeutic settings, these gardening and plant-based activities are meant to improve both mental and physical health.

9. Llama Trekking

Llama trekking is the ninth most sought-after wellness trend with 1.5K searches. This therapeutic practice involves walking or hiking with llamas which blends physical activity with calming animal interactions. In the U.S., the number of service providers offering Llama trekking is similar to those providing Goat Yoga, per Art of Living.

10. Dolphin Therapy

With one thousand searches, dolphin therapy is the final trend on the list. Interaction with dolphins is used as a therapeutic approach for emotional and developmental healing. The price for a single session of Dolphin therapy ranks as the second highest on the list, just after Equine therapy.