It's officially never been trendier to get good sleep. We are finding that sleep aids and sleep wellness programming are more popular than ever before, with millions trying to enhance their slumber. The Sleep Foundation found that more than one-third of adults sleep less than seven hours per night, on average.1 So, you may ask, what does this have to do with spa pros? We're here to tell you that sleep programming is the next big update to your spa menu that can make a huge difference for your overall ROI and your clients' mental health.
Log in to view the full article
It's officially never been trendier to get good sleep. We are finding that sleep aids and sleep wellness programming are more popular than ever before, with millions trying to enhance their slumber. The Sleep Foundation found that more than one-third of adults sleep less than seven hours per night, on average.1 So, you may ask, what does this have to do with spa pros? We're here to tell you that sleep programming is the next big update to your spa menu that can make a huge difference for your overall ROI and your clients' mental health.
Whether it's through sleep inducing retail options like essential oils or mocktails, or sleep-centered massage and spa offerings, there are endless opportunities for you to capitalize on the universal need for better zzz's. We've gathered some of the trends in this sector that are shooting up in popularity for their benefits for a better night's rest. These trends will help you provide valuable education, rituals for self-care and spa services that put bad sleep quality to bed.
1. Beauty Sleep
According to a study conducted by Kline, the term "Beauty Sleep" is one of the latest crazes in the wellness world. The term refers to "the time skin recovers from the day's pollution, sun exposure and other environmental factors." Beauty Sleep often includes an elevated nighttime skin care routine that prioritizes a healthy skin barrier by optimizing sleep quality.
This expanded nighttime routine can include beauty supplements, skin care products and devices, sleepy mocktails or teas and sleep-tracking wearable devices. Spate data reported that "U.S. search volumes for the term nighttime skincare routine is forecasted to increase by more than 30% across the next year, nearly doubling that of the past 12 months."
This trend provides a huge opportunity for wellness professionals to provide restful and rejuvenating services in the treatment room, while also recommending products and self-care rituals that help clients achieve stress reduction and overall calmness before rest.
2. Sleep Health for Menopausal Women
A population that continues to struggle with sleep is menopausal women, with many experiencing hot flashes and night sweats brought on by hormone fluctuations. Lara Smith, a sought-after menopause, and sleep tech expert, has been devoted to supporting menopausal women for more than a decade. Through her sleep tech brand, Lusomé, offering sleep solutions for menopausal women, and now, her recently launched podcast, The Sweaty Pillow, Smith is empowering menopausal women to take control of their personal well-being and sleep health.
Lusomé conducted a survey that revealed 84% of respondents claimed that sleep disturbances were the most important menopausal symptom they were interests in getting help with. Enter spa pros! Providing programming and emotional support to this clientele will not only increase customer loyalty, but also provide essential services and product recommendations that can lessen menopasal symptoms.
Related: How to Create Transformative Sleep Retreats
3. Acupuncture for Boosted Sleep
Acupuncture can support sleep by activating the body's relaxation response and balancing the parasympathetic nervous system. Targeted acupuncture points chosen by a licensed acupuncturist can address underlying causes of sleep disturbances, such as stress or hormonal imbalances, potentially improving conditions like insomnia or restless leg syndrome within a few sessions for acute cases, or over a series of five to 15 treatments for chronic conditions, according to Margie Navarro, Doctor of Acupuncture and Clinical Researcher at Cardea Ketamine Space.
We know that this wellness service can help with a multitude of physical and mental ailments such as hormonal imbalances, pain and more, but there are also growing opportunities to market this service for sleep improvement. Wellness pros that are certified in this specialty should consider sharing acupuncture's benefits for sleep quality in the treatment room and on their social media platforms.
4. Sleep-Centered Spa Packages
Sleep tourism has been on the rise in recent years, with major travel brands and resorts adapting their offerings to attract a new generation of guests putting sleep at the top of their wellness wish list. We've gathered a number of destinations that serve up sleep on their treatment menu.
Royal Champagne Hotel & Spa leaned into the sleep tourism trend with a partnership with French beauty brand, AIME, to create a "Royal Sleep" package. The package includes an in-room meditation box featuring a soothing essential oil spray and melatonin-based drops, a satin face mask and luxurious linens, a dedicated menu at Le Bellevue with soothing ingredients to clear the mind – including a ‘Sleeping Beauty Mocktail,’ and a candle massage aimed to improve sleep quality.
The Covery offers a number of therapies that aim to boost longevity and increase sleep quality. As for sleep specifically, The Covery provides PEMF Therapy, which is known for improving sleep and reducing inflammation.
Ananda in the Himalayas offers a holistic Sleep Enhancement Program utilizing lifestyle modifications, dietary corrections, Ayurveda including Panchakarma and Shamana therapies, yoga and emotional healing, Traditional Chinese Medicine including acupuncture, cupping and moxibustion. The program aims to improve sleep quality, energy, and attention, remove associated memory difficulties, cognitive dysfunction or fatigue.
5. Cold Plunging for Sleep Quality
Cold plunging and ice baths are gaining traction for their numerous wellness benefits, including better sleep. This practice has various positive effects on physical and mental health. Cold therapy improves immune function, lowers inflammation, aids in recovery, enhances mood and stress management, and strengthens the cardiovascular system. It’s been found to improve sleep quality, with individuals experiencing deeper sleep and feeling more refreshed when awake. For properties and wellness facilities that own a tank for cold plunging, adding information about its potential for sleep will be an easy sell.
