Grodjesk will join Earthlite as vice president, shareholder and chief product alchemist, and as head of Earthlite’s newly formed Spa and Massage Products Division she will help strengthen its role and impact in the wellness industry. Tara Spa Therapy will grow alongside Living Earth Crafts in the luxury division of Earthlite.
Based in Carmel, California, Tara Spa Therapy is a natural and organic spa and wellness lifestyle brand, with prestigious partners including Rancho La Puerta, Canyon Ranch, Auberge Resorts, Fairmont Hotels, Red Door Spas and Marriott.
Grodjesk brings her vast expertise in ayurvedic medicine, aromatherapy and massage therapy to Earthlite’s product expansion strategy. “We have known and admired Tara and her company for many years and we are so honored to welcome her as Earthlite LLC’s first female corporate officer,” said CEO Jim Chenevey. “We believe that Tara will make great contributions to Earthlite’s future direction, and her line of innovative spa products will absolutely thrive under the Earthlite and LEC umbrellas.”
About Earthlite and Living Earth Crafts: Founded in 1973, Earthlite and Living Earth Crafts have been pre-eminent sustainable manufacturers of massage, spa and pedicure equipment and supplies, serving a broad range of wellness segments. Headquartered in Vista, California, with operations on three continents, Earthlite comprises a family of six highly respected brands, including Living Earth Crafts, Stronglite, Earthlite, Continuum, Inner Strength and Tara Spa Therapy.