Spa News: LocBox Announces Spa Marketing Advisory Board

LocBox, a leading online marketing platform for the spa and salon industry, recently announced the formation of their new Spa Marketing Advisory Board whose mission is to work with the LocBox management team to optimize the value and benefits spa owners gain from the innovation and performance advantage of the LocBox offering.

“The Spa Marketing Advisory Board is charged with helping LocBox innovate new ways to quickly help spas and salons grow their business while simplifying their online marketing process,” said Rick Kawamura, VP of Marketing. “We are excited to be working with five of the best in the spa business – award winning spa business owners, spa management and business consultants, and retail experts. We look forward collaborating with our Advisory Board to best understand the needs and nuances of spa business owners and marketers to create the most compelling marketing solutions in the spa and salon industry.”

LocBox Spa Marketing Advisory Board:

• Peggy Wynne Borgman: Peggy is Principal and Executive Consultant for Wynne Business as well as founder and past owner of Preston Wynne Spa, one of the first day spas in the nation. An author and educator for the industry for the past 20 years, Peggy’s management seminars have trained spa directors for brands such as Ritz Carlton, Four Seasons and Peninsula Hotels, as well as independent and medical spas. She has three times been named a Favorite Spa Consultant in American Spa Reader’s Choice Awards. She is located in the San Francisco Bay Area, CA
• Paul Jones: Paul is the Founder and Managing Partner of two award-winning Elements Laser Spa and has received “Best of Austin” four years running for laser hair removal. Paul is a savvy spa owner who has grown Elements through great customer service and a strong passion for online marketing that helps drive customer loyalty and repeat business.
• Benjamin Nissanoff: Ben is the President and co-founder of ME! Bath, a bath and body care line available at high-end spa and retailer locations in the US and internationally. ME! Bath was incubated at Stanford Business School and more recently has grown to include Me Spa, a collection of seven high-end spas in the US. Ben is a former executive specializing in marketing, advertising, and media, and is located in Los Angeles, CA.
• Dori Soukup: Dori is Founder & CEO of InSPAration Management. Dori’s work encompasses consulting, coaching, and educating spa entrepreneurs, executives, and leaders globally. She is the recipient of the American Spa Preferred Educator award and is a sought after speaker and a published author. Her articles and insights are featured in national and international trade publications and you can find her book Spa Business Secrets to Increase Profits on Amazon. Dori also is the host of SpaBizTV.com, an online source for spa and salon professionals to tap into bite-sized training that is easily implemented within the spa and wellness industry. InSPAration Management is located in Daytona Beach, FL.
• Stephen Dill: Stephen is the Owner of Elements Massage Sunnyvale in Sunnyvale, CA, which has five stars on Yelp and is the #1 ranked massage studio in that city. He is also the Area Director for Elements Massage in the Bay Area, helping to develop new studios and grow Elements Massage into a leading brand in the Bay Area. Stephen is an investor, entrepreneur, and previously was a technology and internet researcher. He has numerous patents and papers to his credit, covering social media, email, search, analytics and collaboration software.

“I am pleased to be a founding member of Spa Marketing Advisory Board and to provide my retail, spa management, advertising and marketing expertise in collaboration with the other members of the Board,” said Benjamin Nissanhoff, President and co-founder of ME! Bath and seven Me Spa locations across the US. “I’m impressed with LocBox’s product and services and believe there is a strong need among Spa owners to have a higher performing, economical, all-in-one online marketing solution to help them grow their businesses.”

The LocBox Spa Marketing Advisory Board will be holding its first think-tank gathering at the International Esthetics, Cosmetics, and Spa Conference (IECSC) Spa & Wellness Show in March, 2015 at the Javits Convention Center in New York City, where Mr. Kawamura will be presenting on “the New ERA of Performance Marketing: Engagement, Reputation, and Attraction” as part of the Spa Business & Wellness track of the show.

For more on LocBox, please visit www.locbox.com.