The skincare brand recently unveiled a revamped website and app designed with the user in mind.
Images courtesy of Locker PRImages courtesy of Locker PR
In an effort to continue its commitment to the spa industry, Skin Authority recently announced a new, redesigned website (www.skinauthority.com) and My Skin Authority App.
The revamped website has a bold new look and simplified navigation to bring skin care to the mobile world. “We saw the vision of the future shopper and designed the site to best fit their needs for a convenient, seamless experience. The new responsive design works across all digital platforms – desktop, laptop, tablet, and smartphone,” says Skin Authority CMO and Co-founder Maurice Voce. Voce adds that more than 70% of the company’s website visitors access the site from a mobile device.
Key features of the the new website:
- Bold, new, responsive design that works across all platforms — desktop, laptop, tablet, and smartphone
- Simple menus, easy to find products and information
- Transparent access to all ingredients through search
- Stores & Spas locator feature, fully integrated with Google maps and Google earth
- “All Access” to Skin Authority’s skin coaches, brought front and center on every page
- All new photography, copy, videos, and reviews with a real-time correlated product suggestion feature
Meanwhile, the My Skin Authority smartphone app extends personalized care beyond the spa to keep guests coming back, and is a game-changer in how employees sell skincare. My Skin Authority is the first free, interactive mobile app that connects people with a certified skincare coach to give them personalized recommendations and guidance when and where they need it – at the point of sale, in a treatment room, at home, or while on the go. Says Skin Authority CEO and Co-founder Celeste Hilling, “My Skin Authority is all about connecting the consumer with the spa professional, not disconnecting them. The app facilitates an ongoing, spa-branded, customer service experience from Skin Authority when the guest is not at the spa.”
Completely unique, the app is a tool for spas to boost sales, build clientele, reduce the need for stocking a lot of inventory, and remove the paper trail for keeping track of customers. Accessible 24/7 and from anywhere, My Skin Authority is a free download at the Apple App Store and on Google play.
