Cosmoprof North America Introduces ‘Beauty Vanities’ and Collaboration with FIDM

May 15th, 2018

Cosmoprof North America (CPNA), the business-to-business beauty event in North America, is proud to introduce Beauty Vanities—a special new area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming annual event, scheduled to take place July 29-31, 2018 at Mandalay Bay Convention Center in Las Vegas.

Beauty Vanities puts the spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience and low entry cost. The program offers a comprehensive package including a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure. This new limited space was created as a response to market demand for indie beauty brands to have access to a solid, proven business launchpad at an affordable price. The result is the potential to dramatically increase ROI and connect with key industry buyers in attendance at the sought-after event.

“Beauty Vanities was specifically created as an entry-point to give smaller companies that are new to market a little extra TLC at our expansive international exhibition,” says Daniela Ciocan, Marketing Director CPNA. “This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry wide exposure our show is famous for.”

Cosmoprof North America is also proud to announce a special collaboration with the FIDM/Fashion Institute of Design & Merchandising that reinforces innovation and continous education in the ever-evolving world of beauty. Beginning mid-April through mid-June 2018, FIDM undergraduate students will be challenged to create a connected beauty concept for 2050. Finalists concepts will be featured exclusively at Cosmoprof North America.

“We are thrilled to work with FIDM on this unique project,” says Daniela Ciocan, Marketing Director at CPNA. “Not only do we have the opportunity to support the next generation of beauty industry professionals but we also get to share their futuristic concepts to our forward-thinking beauty lovers at our upcomming event.”

The “Challenge” is meant to give students first-hand experience with international companies and provide an engaging way for them to build key business skills. Five teams, each focused on one beauty category and consisting of one graphic design and one beauty marketing student, will be asked to consider what smart packaging look like in 30+ years. What kind of formulation or delivery system will the product have? Students will be required to answer these questions as well as how the product will ultimately look and be displayed.

“We always seek out collaborations and opportunities that are inline with our school’s mission and can enhance the experience for our students,” Says Tina Perez, Director Beauty Industry Mnagement. “The challenge CPNA gave our students will benefit them beyond measure but it’s also thrilling to know these concepts could spark further innovation and potentially fuel the next big beauty tech solution.”

All participants will walk away with invaluable exposure and industry insight; however, one team will also take first place and receive monetary compensation, VIP entry at CPNA 2018 and tailored networking opportunities. The top concept will be determined through public social voting from June 16th through July 6th, 2018. To stay abreast of all program happenings, make sure to follow @COSMOPROFNA on Instagram and Facebook. The winning concept will be presented onsite at CPNA 2018 during the Beauty Innovation Awards & Design Reception on Monday, July 30th, 2018. Event attendees can also learn more about the finalists concepts during a 30-minute conference session earlier that same day.

Early Bird registration with a 25% discount is now available until June 29^th.