Signifying an exciting new chapter for the company, Edge Systems – an award-winning skin health technology company – announced today that it will now be known as The HydraFacial Company.
In December 2016, healthcare-focused private equity firms Linden Capital Partners (“Linden”) and DW Healthcare Partner (“DWHP”) jointly acquired the Southern California-based company with a vision to invest in the global expansion of the HydraFacial brand.
“We have set a modern vision for the company to build upon our great product technology,” explained Clint Carnell, Chief Executive Officer of The HydraFacial Company. “In the near term, I think you’ll see that we take a purposeful approach to growing our brand, with a focus to drive patient awareness, as well as best-in-class physician support, both from a clinical and marketing perspective. We are staking out our space and being very disciplined, thoughtful and assertive in what HydraFacial stands for.”
This name change is accompanied by a refreshed look of their premier brand HydraFacial. “Our logo represents our modern approach to turning the expected upside down. The brand visual identity is a celebration of our uniqueness, demonstrating the emotional connection we create by revealing a brighter, more confident life through amazing skin,” explained Rosemarie Holcomb, Director of Marketing for The HydraFacial Company.
The new name is effective immediately, and will be implemented across the company’s product line throughout the calendar year 2017.