Unilever continues to grow its Prestige Personal Care division with the acquisition of Dermalogica.
Dermalogica announced to its global Tribe of staff, professional skin therapists, accounts and distributors that it will be selling to Unilever, one of the world’s largest consumer goods corporations.
“Thirty years ago, we launched Dermalogica with a clear and determined mission – to bring respect and success to the professional skin therapist,” says Jane Wurwand, founder and chief visionary, Dermalogica. “This mission is as important to us now as it was the first day we started the company. We are extremely proud of our Tribe and all that has been achieved in elevating the industry standard. Raymond and I are excited to be working with Unilever, a company with a long-standing history in growing brands and championing philanthropic initiatives. This partnership will provide Dermalogica with the opportunities and resources to take the brand to even greater heights and help us to continue our legacy in supporting the next generation of professional skin therapists and women entrepreneurs worldwide.”
Dermalogica co-founders, Jane and Raymond Wurwand will continue to have a minority share of the company and will be tasked with ensuring the brand’s identity and DNA remain intact during the partnership process.
Paul Polman, Unilever CEO, says: “We are delighted to be adding Dermalogica to the Unilever Prestige personal care portfolio. Dermalogica enjoys an outstanding reputation and incredible awareness among skin care professionals and consumers alike, and has a clear positioning as a superior skin health brand that perfectly complements the rest of our Prestige offering. Importantly, it is a company founded on strong values and a common belief, shared by Unilever, in the role of business as a force for good in society. Dermalogica has great distribution and presence globally; and I am pleased that Jane and Raymond have retained an interest in the company and will continue to work with us to grow the brand.”
Future plans for Dermalogica include growing existing channels as well as exploring new distribution opportunities. Additionally, Unilever will work with Dermalogica to help accelerate its global expansion.
The leading skin care brand in professional salons and spas worldwide, Dermalogica was launched in 1986 in Los Angeles by Jane and Raymond Wurwand; following the earlier creation of The International Dermal Institute in 1983, the first of its kind to provide training to licensed skin therapists. Focused on skin health, rather than beauty and pampering, Dermalogica is currently sold in more than 80 countries, and offers both a range of retail and professional products.
[Image courtesy of Dermalogica]