3 Ways to Attract Gen Z to Your Spa

Girls with cosmetic masks taking selfie.
By serhiibobyk - stock.adobe.com

The new generation of spa-goer 12 to 27 years old) is savvier than ever, which means that traditional marketing strategies may not be enough to draw them into your spa. Luckily, Generation Z responds well to authentic and fresh initiatives, so you can get creative with the ways you connect to them. 

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