Black Mermaid's Bath & Body has completely rebranded to Black Mermaid's Spa, an eco-friendly micro-manufacturer of natural skin care, focused on the diverse needs of skin of color.
The change of the company's brand name was done alongside the rebranding of its product lines and the creation of a new website for the brand. The site is designed to showcase the wide range of new product offerings and how these products can benefit multicultural consumers.
Black Mermaid's Spa skin care uses natural ingredients to help keep the skin healthy, fresh and nurtured. The company is currently expanding into a complete line of spa products for use in hotels, spas, salons and beauty retail markets to address the variety of skin issues, including oily skin, dehydration, acne and in-grown facial hair (on men).
"Coastal inspirations and high-quality formulations are at the heart of all our Black Mermaid’s Spa and Poseidon Men’s Collection," said Denise Zannu, founder and CEO of the Black Mermaid brand. "We believe that beautiful skin comes in all shades but not all products work best for skin of color. We have combined the most effective, safest ingredients to elevate and enrich multicultural skin tones and types."
