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L’Oréal, one of the world’s largest beauty companies, has announced the close of the acquisition of iconic global skincare brands DECLÉOR and CARITA, formerly held by Shiseido Group.
DECLÉOR and CARITA have been integrated into L’Oréal’s Professional Products Division, a category the company has been a key player in for over 100 years. With a strong existing brand portfolio and presence in hair and nail salons across the U.S., the acquisition of DECLÉOR and CARITA marks L’Oréal’s entry into exciting new distribution channels within the professional beauty market, including day spas as well as resort and destination spas specializing in skincare. The acquisition of these two brands also reinforces L’Oréal’s deep commitment to the professional beauty community.
Both global brands bring with them a rich heritage in professional skincare, offering a holistic approach to beauty. Founded in 1974, DECLÉOR is widely recognized as a leader in aromatherapy skincare offering products and treatments that harness the power of essential oils and plant extracts that heighten the senses, promoting relaxation and well-being. CARITA, created by the legendary CARITA sisters more than 60 years ago, is a brand dedicated to transforming, reinventing and enhancing the beauty of women today, offering a catalogue of luxurious skincare products with an expertise in anti-aging treatments.
For more information, visit www.LorealUSA.com.
