Iredale Mineral Cosmetics, Ltd was presented with the President’s “E” Award for Exports.
Image courtesy of Iredale Mineral Cosmeticals Image courtesy of Iredale Mineral Cosmeticals
U.S. Secretary of Commerce Penny Pritzker today presented Iredale Mineral Cosmetics, Ltd., with the President’s “E” Award for Exports at a ceremony in Washington, D.C. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.
“Iredale Mineral Cosmetics has demonstrated a sustained commitment to export expansion,” said Secretary Pritzker in her congratulatory letter to the company announcing its selection as an award recipient. “The ‘E’ Awards Committee was very impressed with Iredale Mineral Cosmetics’ emphasis on comprehensive market research used for strategic market entry. The company’s investment in multi-language marketing materials and website design was also particularly notable. Iredale Mineral Cosmetics’ achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs.”
“Exporting continues to be a vital element of our sales growth, and we are honored to receive the “E” Award,” said Jane Iredale, president and founder of IMC. “During the past 22 years, export sales have grown to nearly 30 percent of our total revenue, enabling us to sustain jobs and even expand our work force domestically.”
In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America’s exporters. Today, Secretary Pritzker honored 123 U.S. companies with the President’s “E” Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world.
In 2015, U.S. exports totaled $2.23 trillion, accounting for nearly 13 percent of U.S. GDP. Nationally, exports contributed to the U.S. economy, supporting an estimated 11.5 million jobs.
U.S. companies are nominated for the “E” Awards through the Department of Commerce’s U.S. Commercial Service office network, located within the Department’s International Trade Administration, with offices in 108 U.S. cities and more than 70 countries. Record years of successive export growth and an applicant’s demonstration of an innovative international marketing plan that led to the increase in exports is a significant factor in selecting the winners.
For more information about the “E” Awards and the benefits of exporting, visit www.export.gov.
