Author Seth Godin Will Be Opening Keynote Speaker at ISPA 2020

Ispa-keynote-speaker-seth-godin[Seth Godin, photo by Brian Bloom]

The International SPA Association (ISPA) announced best-selling author and Marketing Hall of Fame inductee Seth Godin as the opening keynote speaker for the 2020 ISPA Conference & Expo. Godin, former VP of direct marketing at Yahoo, is an internationally recognized speaker and popular blogger who has written about marketing, innovations, business leadership and maintaining drive in the face of adversity. Using real-world examples from successful companies, Godin will discuss the benefits of using creative, remarkable thinking to transform business ideas and practices.

Named one of Time Magazine‘s Top 25 Best Blogs, Godin has more than one million subscribers, motivating and inspiring people around the world. He has also published 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant New York Times and Wall Street Journal best seller.

“We are delighted to have Seth Godin present as the opening keynote at the 2020 ISPA Conference & Expo,” said ISPA president Lynne McNees. “Seth’s insights on how to be a marketing pioneer will leave our attendees with tools to transform their business practices.”

Celebrating its 30th anniversary, the 2020 ISPA Conference & Expo will take place October 14 to 16, 2020, at Gaylord National Harbor in Fort Washington, Maryland. Registration is now open at

About ISPA: ISPA, headquartered in Lexington, Kentucky, and managed by Associations International, is a leading professional organization and voice of the spa industry. Founded in 1991, ISPA works to advance the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience, and speaking as the authoritative voice to foster professionalism and growth.

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