Face & Body Midwest Kicks Off 2017

Face-and-body-midwest[Image: Courtesy of Face & Body]

Produced by Allured Business Media, Skin Inc.’s 2017 Face & Body Midwest Spa Conference and Expo Skin Inc.’s Face & Body Midwest 2017 welcomed an energetic crowd of over 3,072 spa professionals and industry suppliers, all who were eager to have a jump start this year on their education, product knowledge and business insight.

Known as a launch and networking pad for new spa products and equipment, this year’s event featured 585 exhibitors from 109 companies. Ranging from international beauty leaders to indie trendsetters, exhibiting brands included Amarte Skincare, Bio France Lab, Borboleta Beauty, Eminence Organic Skincare, HydraFacial MD, Le Mieux Cosmetics, LightStim, M.A.D Skincare/California Skincare Supply, PCA Skin, Rhonda Allison Skin Care and ZAQ Aromatherapy.

“We definitely started the year off right at Face & Body. An amazing number of attendees showed up to both the Advanced Education Conference and the exposition ready to learn and make changes. January is such a crucial time for implementing change in a spa, and the timing of the show could not have been better. We can’t wait to see the exciting changes that attendees make to their protocols, product offerings and business strategies,” said Katie Anderson, Skin Inc. managing editor.

Skin Inc.’s Face & Body Midwest Show Highlights

Education: Kicking off the Advanced Education Conference on Saturday, Jan. 21, 2017 was the keynote “Beauty + Passion = Purpose,” by celebrity makeup artist and best-selling author Michelle Phillips. Her speech explored the topic of first impressions and self-confidence, and how both dynamics impact the beauty industry.

The Advanced Education Conference program provided robust, unbiased education that is critical to elevating the knowledge of the esthetician and spa owner. This year, with 294 registered attendees, education was broken up into a Wellness Track, a MedSpa Track, a Business Track, a Science Track and a Treatment Track.

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With over 25 educational sessions taught by spa industry experts, the Advanced Education Conference allowed attendees to earn up to six Illinois Continuing Education (CE) credits by attending Illinois-approved CE classes.

Industry suppliers presented their specific products and techniques and conducted hands-on demonstrations and lectures in Supplier Classes. The Supplier Classes were included in the registration fee and proved to be a great way to gain valuable face-to- face time with respected industry suppliers.

New Partnerships: Skin Inc.’s Face & Body Midwest debuted the Medical Spa Summit in 2017 through a partnership with the American Med Spa Association. The summit provided comprehensive education to current and potential medical spa owners on the ins and outs of operating a successful medical spa. Attendees at the summit were able to earn up to seven Illinois CEs.

Skin Inc.’s Face & Body Midwest also partnered with the Melanoma Foundation of New England to offer “The Skinny on Skin,” an on- site cancer education program. In this sold-out 90-minute session, attendees learned how to screen for suspicious moles while performing common skin care and salon services, gained tips for how to talk to clients about your findings, and became certified after attending the class.

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Expo Keynotes: Celebrity esthetician JoElle Lee returned to Skin Inc.’s Face & Body Midwest on Sunday, January 22 with a keynote on “5 Tools Every Esthetician Must Have to be Successful.” With an impressive bio, Lee gave Face & Body Midwest attendees the insights needed to kick off a successful new year.

 On Monday, January 23, fitness and lifestyle expert Andrea Metcalf presented her keynote on “A Healthier You in 2017.” Metcalf brings 30 years of experience in the lifestyle industry and her passion for fitness, health and wellness inspired attendees to live their best lives and take care of themselves in order to better take care of their clients.
 Fun and Prizes: In 2017, Skin Inc.’s Face & Body Midwest debuted Skin Inc. LIVE!, a dedicated stage on the show floor designed to promote interactivity and learning by combining education and entertainment. Held on January 22-23, attendees witnessed live demonstrations, ingredient insight discussions and business presentations in a lively atmosphere, all without ever leaving the show floor.
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