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Type: Article

Section: Business > Management

Businesswoman put holiday on calendar to make company 4 day work week. Reduce working day to increase efficiency and productivity, flexible work day for employee benefit. Flat vector illustration.

The Benefits of Implementing a Four-Day Workweek for Spa Staff

Kristy Whitford, founder and CEO of The Hotel Club, shares her firsthand experience successfully incorporating a four-day workweek during her time as director of spa and retail at The Beverly Hills Hotel and Bungalows.

PR Spa Marketing

Secrets to Pitching Newsworthy Spa PR

With thought, time and creativity, there are many ways that you can increase the chances of your PR pitch turning into a story.

STEP BY STEP concept with pen and arrows pointing to steps

Smart Tips for Creating Your Own Treatment Protocols

Proper protocols, systems and processes can create clear treatment experiences, manage costs, provide a standard for a consistent client experience, and act as a point of reference that providers can quickly reference.

An eco friendly cleaning concept showcasing a spray bottle filled with cleaning solution placed on a light background, accompanied by flying green leaves. Symbolizing environmentally conscious

4 Simple Steps for a Greener Spa

You can make a big impact on our environment with some simple adjustments—plus your clientele will value your efforts, and in turn, their loyalty to your brand will increase.

Wooden gavel for a judge on a background with green plants.

Legal Risk? What You Need to Know About Promoting Clean Products

Given the lack of clear regulatory guidelines surrounding clean beauty, there are potential legal and reputational risks associated with promoting products and services as “clean.”

Celebrating Women in Wellness

Celebrating Women in Wellness: Career Highlights from Industry Pros

March is International Women's Month, and to celebrate, we wanted to pay tribute to some of the brightest voices in wellness.

Female hands holding two bottles of facial essential oil or serum packaging. Woman choosing beauty products.

Retail Sales Strategies for Skin Care Professionals

The art of retail sales can lead to significant growth in your spa’s bottom line. These actionable strategies will help estheticians exude confidence and elevate their retail game.

Latin man and woman wearing physiotherapy uniform massaging neck using percussion gun at beauty center

How To Attract Talent in the New Generation

Many spas and wellness centers can’t seem to find enough staff to fill their open spots. These tips will help you attract a new generation of top talent for your business.

Photo of girl drinking coffee and using remote control while watching tv

5 Steps to Promote Your Spa on TV—Without Spending a Penny

Follow these steps to start getting exposure on TV for less than a penny.

Pouring healthy tea

How to Merchandise Tea and Spa Drinks Intentionally

Suppliers and spas spill the tea, revealing their best tips for promoting tea sales and service.

tree with all four seasons

Spa Treatment Inspiration for Every Season

Just as each season of the year sparks a sense of personal excitement, giddiness and willingness to change things up, your menu needs that same spark of inspiration and infusion of new treatments.

Women laughing in hot tub at spa

Tips to Practicing Water-Conscious Hydrotherapy

The word “spa” means health through water; if we want to practice spa in its proper context while saving water, we must put these innovative solutions in place.

The Art of Bringing Men into Your Spa

The Art of Bringing Men into Your Spa

If you fail to look beyond your typical clientele, you could miss out on revenue and valuable experience with unique clients.

Ws Covers

WellSpa 360's Top 10 Articles of 2023!

We covered a lot of trends, treatments and business topics this year, so just in case you missed something - here are our top 10 articles of 2023!

Conquer Staff Shortages by Investing in Employee Wellness

Conquer Staff Shortages by Investing in Employee Wellness

Investment in your employees’ mental health and wellness can improve their experience and help employees feel valued.

Enlightening Guests with Creative Programming with Kelly Gasspari-Fleming

Enlightening Guests through Creative Programming with Kelly Gasspari-Fleming

Fleming sat down with WellSpa 360 to discuss her greatest accomplishment and how she practices self-care in a busy industry.

Making Connections with Swag Bags

Making Client Connections with Swag Bags

Whether they are designed as gifts with purchase or as a tie-in to a particular brand, swag bags can be customized for special events and seasonal promotions, helping to generate potential add-on sales year-round.

7 Ways To Unlock Business Value with Sustainability

7 Ways Sustainable Practices Boost Business

Let’s consider in more detail, seven points that demonstrate why investment in sustainability will generate benefit to spa businesses.

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