Making Client Connections with Swag Bags

Making Connections with Swag Bags
The effectiveness of swag bags are determined on a case-by-case basis, largely by customer feedback.

To swag or not to swag? That is the question for today’s spa owners. What was once a practice reserved for Hollywood and other A-list events has since developed into an effective marketing tool for specialty retail businesses, including spas. Whether they are designed as gifts with purchase or as a tie-in to a particular brand, swag bags can be customized for special events and seasonal promotions, helping to generate potential add-on sales year-round.

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