When you own or operate a spa, gaining a loyal base of clients is a must. It’s wonderful to know that a steady stream of clients consider you an expert and trusted partner in helping them look and feel their very best. As a business owner, loyal clients also mean a reoccurring revenue stream that you can rely on for the financial well-being of you and your employees. So how do you expand this loyal base and bring more traffic to your spa? Look to untapped markets!