“Julie is the best person to lead the next phase of our brand. She has great instinct, knowledge and strong insight into our product, philosophy and lifestyle and she has been a key member of our team and family helping to build our success for years,” said Kerstin Florian.
Andrews joined US-based Kerstin Florian 15 years ago and has held a number of different roles within the company in that time. Andrew’s past roles with the brand include director of marketing and public relations, and director of global business development. Her responsibilities over the years have included overseeing eleven global Kerstin Florian distribution partners, international trade shows and advertising, and public relations for the US market.
Andrews previously also looked after the Kerstin Florian corporate sales program and lifestyle retreats.
Kerstin Florian’s plans for 2017 include the launch of an organic skincare line and “a small range of active skincare”. Andrews said of her new role: “I am dedicated to the brand and honored to continue the legacy created by Kerstin and Charlene.
“I am looking to continue to expand our work with the best spa partners and create new and innovative products that promote wellness for skin and body,” added Andrews.