Award-winning brand, Éminence Organic Skin Care, became the first company in the spa industry to be recognized for two years with awards from the International Spa Association (ISPA). At this year’s ISPA event, President of Éminence Organic Skin Care Boldijarre Koronczay accepted the Innovate Award for Philanthropic Initiatives on behalf of the brand. This is the first year that the ISPA Innovate Award has a Philanthropic category, making Éminence Organic Skin Care the first recipient in this class. The brand was awarded this honor as voted by ISPA members for being the first skin care company in the world to plant 5 million trees globally through their Forests for the Future program.
Éminence Organic Skin Care’s Forests for the Future Initiative is dedicated to giving back by planting a tree in a developing country for every retail product are sold. Thanks to their ongoing partnership with award-winning global tree planting organization Trees for the Future, Éminence has successfully planted trees throughout the world including in Burundi, Uganda, Ghana and Tanzania. The brand also pledged to plant one tree for each ISPA attendee as a sign of their gratitude and appreciation – for a total of an addition 2,174 trees planted.
Last year, Boldijarre was awarded the ISPA Visionary Award for his significant contributions to both the definition and positive movement of health and wellness over the lifetime of his career in the spa industry.