NovaLash’s LashOff 2018 filled the Royal Sonesta Hotel in Houston with excitement and glamour. The event is held annually to select the Lash Artist of the Year, an honor bestowed on the top lash artist from the company’s international roster of lash extension professionals. The 7th annual gala is first and foremost a ceremony to recognize the best in lash extension talent, but the event also showcases NovaLash’s dedication to promoting the global lash extension business. Winning this coveted award means possessing the awesome technical skill of the world’s top talent. Finalists for this award must submit an impressive collection of videos and photographs to showcase skill and the good fashion eye to give each client the perfect NovaLash look.
The envelope was passed, the excitement mounted and Tonje Fjeldberg Elshaug of Alfaz del Pi, Spain was named 2018 Lash Artist of the Year. An ecstatic Elshaug received the Lash Artist of the Year trophy from NovaLash CEO Sophy Merszei.
For Elshaug, receiving Lash Artist of the Year honors, was the culmination of hard work and passion for her craft. “To be a finalist in LASHoff was overwhelming, but to win Lash Artist of the Year is truly my dream come true”, said Elshaug. “It makes me feel that anything is possible. If you never give up, have big dreams and work hard, you can achieve your dream. I hope this win inspires others and I want to say, ‘thank you NovaLash for being one of my biggest motivators.’”
The Lash Artist of the Year is selected after a panel that includes Merszei, reviews submitted videos and photographs. Finalists are judged on application technique, product usage, client education and overall communication skills. As Lash Artist of the Year, Elshaug will receive over $25,000 in cash and prizes as well as advertising, marketing and travel opportunities with NovaLash. Her winning status will be announced in a national magazine spread.
Like all category winners in the LASHoff competition, Elshaug will become a NovaLash Brand Ambassador for the coming year. The company will provide her with marketing, advertising and public relations support for her business and she will have the chance to star in a professional photo shoot.
“Tonje’s professionalism and dedication to her career makes her a perfect NovaLash Lash Artist of the Year. She earned this hard-won honor for her flawless technique and devotion to safety in giving clients the signature NovaLash look,” said Merszei.