Retail Mastery: The Handbook for Massage and Bodywork Practitioners

[Image: Courtesy of Sohnen-Moe]Retail Mastery is the long-awaited handbook on how massage and bodywork practitioners can provide products that enhance their clients’ wellness, while increasing the success of their own practices.

Written by two respected educators in the massage and bodywork profession, Cherie Sohnen-Moe and Lynda Solien-Wolfe, Retail Mastery provides the information needed to successfully incorporate product sales into any massage or bodywork practice. They have 65 years of combined experience in the massage and bodywork field. Cherie Sohnen-Moe is the author of the premier business book for the wellness industry, Business Mastery. The first edition was published in 1988 and the 5th edition was published in 2016. With approximately 450,000 copies in print, her work has touched more than 1 million practitioners. Lynda is an award-winning massage therapist who has specialized in assisting therapists in bringing retailing into their practices for more than 20 years. They are both passionate about the importance of retailing in enhancing clients’ wellness, as well as providing financial support for practitioners.

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Here is what retail industry experts are saying:

“In a thriving massage therapy practice, I see it not as retailing, but part of the therapeutic experience for the client. When I make it easy and convenient for a client to access products that can extend and enhance the massage therapy experience, then I am providing full customer service.”
— Benny Vaughn, known as the father of sports massage

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“Millions of consumers are actively searching for a proactive approach to wellness and appreciate the practical advice and product recommendations that a trusted massage therapist can provide. This book offers practical advice on how you can help your clients on their wellness journey, while securing a financial foundation for your practice and sustaining your future. A must read!” — Marti Morenings, Founder and Chairman, Universal Companies, Inc.

“Massage must be more sustainable by extending the benefits for clients between treatments and maintaining more active therapists in the profession for much longer. Professional retailing supports sustainability … and with this comprehensive guide from Cherie Sohnen-Moe and Lynda Solien-Wolfe, these two legends point the way to help your clients as you help yourself. True win–win! The profession needs this book!” — Marshall Dahneke, Chief Commercial Officer, Performance Health