This season, spotlight your merchandise with product displays that inspire bountiful holiday sales.
Image courtesy of Spa GregoriesImage courtesy of Spa Gregories
Competition in the beauty retail space is fiercer than ever. When guest walk into your spa, do your retail displays pull them closer or push them away? What makes them want to purchase an eye cream or hand lotion from you rather than from a local department store or an online retailer?
The decisions you make about key retail area factors such as size, location, lighting, fixtures, shelf-talkers and more have a dramatic impact on how much product you will sell. As the holiday season looms closer, we asked some retail experts to tell us what constitutes a winning display.
Read the full story in the October 2015 DAYSPA digital edition.
