Industry leaders reveal the values and trends most likely to shape the skincare and wellness worlds in 2015.
Getty ImagesGetty Images
There’s no doubt about it: The spa industry has changed so much in recent years, it’s virtually unrecognizable from its pre-recessionary form. Factor in the tech boom, demographic shifts and a newly smartphone-addicted populace, and it’s hard for even the savviest of spa pros to know which end is “up” anymore. Are today’s clients prioritizing instant results, or paraben-free skin care? Which social media tools actually translate to profits? Should you be looking to hire millennials or second-career baby boomers? And what exactly is a “wellness center”, anyway?
To get a handle on these and other quandaries, DAYSPA called a roundtable discussion with 10 spa leaders who’ve seen this industry through countless trends and fads.
Head over to our digital edition, where these experts reveal their notions of what the service, product, technology, marketing and management spheres will look like in the coming year.
