Weigh the profit possibilities of adding a nutritional program to your lineup.
Let’s be honest: we’re a society that relies on convenience and instant gratification. Even when our earnest goal is optimal health and wellness, we still tend to cut corners when it comes to food. We pick up a smoothie for breakfast, grab an energy bar for lunch, chow down on a pre-packaged, pre-portioned meal for dinner, maybe throw in a supplement capsule somewhere along the way—and call the whole thing a “program.”
According to the President’s Council on Fitness, Sports & Nutrition (fitness.gov), we Americans still eat fewer fruits and vegetables than we should, and regularly exceed the recommended limits of sugars, refined grains, sodium and saturated fat. Reports project that at this rate, 50% of the American population will be obese by 2030. According to Gallup (gallup.com), the current adult obesity rate in the U.S. is around 27%, and the Children’s Defense Fund (childrensdefense.org) estimates that nearly 32% of American children are overweight or obese.
How do we reverse this negative trend? Read the full story in the DAYSPA July Digital Edition!