“I’m thrilled and honored to be representing a company that is built on integrity, love and a passion for natural beauty,” says Hughes. “My objective is to excite the industry with stimulating ReGenesis education events that will ignite stylists’ creativity and develop their core skills to support personal growth as a salon professional. My philosophy of transformation through education synergizes with the RevitaLash Cosmetics’ ethos.”
The brand’s new partnership with Hughes comes with a fresh new campaign and education portfolio that embodies individuality and represents beauty at all ages, ethnicities and sexes. Simple yet powerful, ReGenesis will provide intimate seminars and workshops across the country with programs including classic haircutting, an advanced masterclass, inspirational shows and informative business classes. Programs will suit a variety of topics, for all levels of experience and be delivered by an international education team. This new element will elevate ReGenesis as a professional, forward thinking brand in support of hairstylists and aestheticians in the United States and will also help to inform and educate on the award-winning RevitaLash Cosmetics lash and brow products, strengthening the link of how the company’s proprietary lash and brow technology is revolutionary to fine and thinning hair.
“Education is critically important to our brand and our company,” says Michele Sellick, VP of Sales for Athena Cosmetics. “Having Tracey join our team puts us in a position to not only elevate our brands, but provide significant support for stylists, estheticians, salon and spa owners by providing both business and technical education.”