Staying connected with clients is incredibly important—and not just during quarantine. One of the best ways to keep spa-goers updated on what's going on with your business is through social media, and nothing draws them in better than beautiful spa imagery. In fact, Jessica Scott Santo, salon owner and influencer, points out that just one really good picture or social media post can generate five new clients for you. Here, she shares her top tips on how to take the perfect photo for your social media feed.
1. Lighting is Key
Lighting is very important when it comes to taking the perfect picture. It shows the vibrant colors of hair or the true look of the skin. Inside lighting can alter the tone or dull the complexion's appearance.
2. Perfect your Product
Make sure that whatever you're showing off—whether it's an acne treatment, radiance facial, haircut or waxing service—that the end result looks perfect. This will help you capture an eye-catching shot that will make people stop scrolling and look at your page.