Creating Your Own Brand: The Ins and Outs of Private Label

Creating Your Own Brand: The Ins and Outs of Private Label
Private label encompasses a wide range of retail practices, from simple and turnkey to large and relatively complex.

The decisions you make in creating and managing your spa business are myriad. Some are practical: location, size, services, hours, pricing, suppliers—the list never seems to end. Many of the most important and creative decisions you make are about your brand. Everything from your business name to your logo, colors and décor speaks to the experience you offer to your clients, and the vital first impression that you want them to have.

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