Spa Pros Reveal Their Business Goals for 2019

Hotel-Crescent-Court-spa[Image: Courtesy of Hotel Crescent Court]Team DAYSPA asked some of our readers: What are your business goals for the year ahead?

“In 2019, The Mirbeau Companies are focused on expanding into other near-urban markets throughout the Northeast, including the opening of our 50-room Parisian inspired Mirbeau Inn & Spa in Rhinebeck—a nearby destination for the New York metropolitan market. We’re also continuing to evaluate opportunities for our Spa Mirbeau day resort concept in shopping centers and mixed-use developments to offer our guests a getaway experience close to home. We see great possibilities, as shopping centers evolve into more experience-based properties to meet the needs of shifting demographics, socioeconomics and technologies.” —Jonathan T. Dal Pos, Partner/General Counsel Mirbeau Hospitality Services Saratoga Springs, New York.

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“Our primary goals for 2019 are growing revenue and retaining customers. We’ll be facing higher payroll and operating costs, as well as greater competition, so we must refocus our attention on the guest experience and ensure we’re offering spa-goers a true refuge from their increasingly hectic lives. We want clients to schedule multiple services, partake in wellness activities and continue these practices at home. We’re also taking an inside/outside holistic approach to offerings—for instance, we’ve designed a unique treatment-and- cuisine pairing menu that draws inspiration from 12 spices, including turmeric, ginger, cloves, cayenne and cumin. These are infused in the Thai- and Balinese- inspired herbal poultices used in our Sea Holistic treatment, as well as other new services and menu items.” —Adam Estrella, Director Pacific Waters Spa at Hyatt Regency Huntington Beach, California.

“With ‘innovation’ as a key goal for the coming year, we’re creating a new spa menu, revamping our luxury retail boutique and adding a cryotherapy chamber—a three-minute service that takes a progressive approach to wellness and recovery. The new menu features a diverse selection of offerings to appeal to the spa-savvy client, including a Crescent Complete Facial (80 min./$375; 110 min./$450), custom massages, scrubs and a gentlemen’s menu. The array of retail items, including a men’s line, yoga attire and body products, will allow guests to continue their spa experience at home.” —Brandon Fein, Spa Director Hotel Crescent Court Dallas.

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“Massage Heights will continue to focus on how we can invoke positive change across an industry that has the power to impact the lives of so many. We recently announced the formation of our Therapist Ambassador Panel (TAP), an elite group of top-performing professionals within the Massage Heights network who represent our most valuable subject-matter experts and strive to improve the support, integrity and positive growth of the massage therapy profession as a whole. In 2019, we’ll work with the TAP to identify ways to elevate the lives of both guests and therapists. Additionally, we’re aggressively recruiting single- and multi-unit franchisees to help the brand grow to 175 Retreats across North America by the end of the year.” —Shane Evans, cofounder and president Massage Heights, San Antonio, Texas.

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