Jim Croghan is the CEO & Founder of Identity Hospitality. His hospitality management and spa career spans 25 years. He has a proven success record of resort and spa openings as a spa consultant and trainer, former Spa Director, vendor, writer and conference speaker. Jim is a recognized and sought after speaker at hospitality events, including: University of California, Irvine - Spa & Hospitality Program, Global Spa & Wellness Mentorship Program and International Spa Association (ISPA) contributing best industry practices and tools for the spa industry. Jim is also one of I-Connection Founders, which provides event hosting, philanthropic efforts and continued support to the Spa and Wellness industry.
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