Features: Catch The Bouquet

Botanical spa experiences wouldn’t be the same without the medicinal, eco-friendly and emotionally evocative benefits of flowers.

Ah, flowers. We give them to express our love, and our sorrow. They render occasions more formal, more special. Their scents trigger powerful memories. And, of course, they’re instrumental to the spa experience.

Industry pros know that flowers function as more than a meaningful gesture. As Katherine Tomasso, director of brand education for Yon-Ka Paris, notes, “From their stunning natural beauty to their fragrance, flowers provide endless health and beauty benefits.” In fact, beautiful blooms have been used to heal and nourish skin throughout millennia. Even in today’s scientifically advanced age, consumers unfailingly embrace naturally derived floral elixirs in their pursuit of beauty.

“The public is taking a wider view of lifestyle and wellbeing,” explains Sara LaBree, educational manager for Jurlique. “They understand the philosophy inherent in nature’s ability to create, nurture and soothe, and they personally require it in their beauty regimens.”

In honor of Earth Month, DAYSPA gathered a few botanically savvy spa experts to hear their thoughts on the wide-ranging benefits of flowers. Inhale the information and watch your sales and client satisfaction bloom.

Read our experts’ thoughts on botanical benefits in our April digital edition!