Membership-based businesses are becoming increasingly common in the beauty, health and wellness industries. With the industry set to reach around $8.5 trillion in 2027, this model will continue to become even more popular. With so much growth, standing out amongst the crowd is critical. Business owners must prioritize captivating the attention of potential customers. A key, and sometimes overlooked, strategy for driving engagement is leveraging technology to create consistent signage throughout all locations.
Membership-based businesses are becoming increasingly common in the beauty, health and wellness industries. With the industry set to reach around $8.5 trillion in 2027, this model will continue to become even more popular. With so much growth, standing out amongst the crowd is critical. Business owners must prioritize captivating the attention of potential customers. A key, and sometimes overlooked, strategy for driving engagement is leveraging technology to create consistent signage throughout all locations.
By centralizing brand assets and guidelines, these platforms enable cohesive marketing strategies, which ultimately enhance the overall brand experience for customers. So, how exactly can these platforms enhance signage and drive repeat memberships for your business?
1. Consistency for Multi-Location Brands
Technology ensures that marketing materials are consistent across locations, maintaining brand integrity and message coherence. This uniformity helps build trust with customers by presenting a consistent brand regardless of geographical location. It also streamlines operational efficiency by centralizing marketing efforts, allowing for easier scalability and adaptation to local market needs while adhering to overarching brand guidelines. Additionally, the technological capabilities built into brand management platforms often provide the capability of local production and shipping, saving businesses up to 30% on third-party costs.
Related: AI Applications in Spa and Wellness
2. Personalized Messaging
Leveraging technology to maintain consistent signage and branding enables individual locations to adhere to brand marketing guidelines while customizing various marketing assets based on the unique behaviors and preferences of consumers in the community. For example, individual locations have the ability to update any one-off promotions, events, partnerships, etc. while still aligning with the overarching brand voice. This can be key to the brand’s success on a local level as it keeps signage and other marketing materials consistent while simultaneously appealing to local customers.
3. Omnichannel Integration
Technology ensures seamless integration across various channels, extending consistent signage beyond physical locations to digital platforms and mobile devices. This omnichannel approach enhances visibility and engagement by reaching members online and offline. Synchronizing messaging and promotions across these channels creates a cohesive brand experience that resonates with each member. This strategy increases reach and drives customer loyalty and satisfaction.
Ryan Farris, President & COO of AlphaGraphics, creator of agEnterprise, a new brand management platform. He is recognized for his adeptness in integrating cutting-edge technologies with advanced marketing tactics to consistently drive expansion and improve efficiency within the franchise model.
