Personalized communication and marketing were once “nice to haves” for businesses. Not so many years ago, it was something only the big multi-billion-dollar brands like Amazon and Netflix were doing. And for customers, it was the unexpected cherry on top of an already satisfactory sundae. Now, people not only expect a delightful sundae with the cherry included, but they want that sundae to be tailored according to their unique preferences.
Mobile Marketing Strategies for Personalized Communication
Jun 7th, 2022