As part of Informa’s new joint venture with beauty industry powerhouses, BolognaFiere and the Professional Beauty Association (PBA), Premiere Shows is excited to announce that Premiere Anaheim will take the reins from PBA’s former Southern California event, the International Salon Spa + Expo (ISSE), to produce the must attend event for all beauty professionals in the western US. This new Southern California show will deliver extensive education, top beauty brands and host the North American Hairstyling Awards (NAHA), combining two leading industry events in one place.
“We’re thrilled to bring Premiere Shows to the west coast where the professional beauty community will experience the gold standard of trade shows,” says Ed McNeill, Senior Vice President, USA Beauty LLC. “As ISSE has transitioned to be part of the Premiere Beauty expansion in Anaheim, attendees will experience first-class, hands-on education and shop the latest product offerings while immersing in new trends with the most influential names in the business. We’ve received incredible support from both brands and educators, and we’re pleased to announce that the show floor is 90% sold out."