Joanna Roche is the executive director of GSN Planet, a nonprofit trade association serving the spa, wellness, and hospitality communities in support of a sustainable future. With more than 25 years of experience in executive management, marketing, and spa operations, Joanna is a passionate brand and wellness activist. Her mission is to inspire wellness and sustainability as both a personal and business practice. Joanna is a certified vibrational sound therapist specializing in integrative healing experiences, has been trained in mind mapping, NLP, and emotional intelligence. A frequent speaker, contributing writer, and host of a weekly radio program on Nantucket’s NPR affiliate, she highlights the people and practices making the world a better place.