Younger populations are increasingly focused on maintaining healthy lifestyles, and according to Nielsen, there is a growing low-alcohol trend around minimal drinking, being sober and consuming non-alcoholized drinks. With guests applying a mindful consumption mindset to their alcohol intake, it creates a strong opportunity for spas to freshen up the food and beverage menu with fun and tasty mocktails and healthy nonalcoholic options.
A survey by Giesen Wines of 2,000 Americans aged 21 and over revealed that 70% of respondents believe well-being is a priority and 67% want to live a balanced life across relationships, fitness and health. Of those surveyed, some consumers are considering mindful drinking, with 46% showing interest in the practice, and 55% of those who regularly consume alcohol are willing to commit to a dry timeframe this year. Of those who would consider non-alcoholic alternative options, 43% of respondents would opt for non-alcoholic wine, 24% would prefer non-alcoholic beer and 25% would try spirits.
In 2022, the market for non-alcoholic wines and beverages grew by seven percent, according to IWSR Drinks Market Analysis. Alcohol-free drink sales increased by an aggregate of 17.6% from 2021 to 2022, according to combined statistics from IRI and NielsenIQ, with growth much faster than the growth of total traditional beverages like soda, tea and sports drinks.
Per Shanken News Daily, the non-alcoholic space has also attracted celebrity influencers. Katy Perry launched De Soi, which is described as a non-alcoholic aperitif with natural adaptogens and botanicals. Actress Blake Lively launched her own non-alcoholic drink line, Betty Buzz, and Bella Hadid partnered in Kin Euphorics, which is described as an aperitif-style, mood-boosting spirit.
The current shift towards healthier lifestyles and moderate consumption is the perfect time for spas to introduce some new nonalcoholic options that can attract younger clients and help guests maintain their healthy choices.