As the beauty industry evolves, a new trend is emerging that combines luxury with functionality — "beautility." In a time where consumers are more concerned with their spending, beauty and wellness products must offer more than just surface-level benefits. With the rise of powerful botanicals and multi-functional skin care products, the "beautility" trend is redefining the beauty landscape.
For more context on this up-and-coming trend and how spas can embrace this concept in their services, we chatted with Kathleen Hamilton, regional trainer and education director at Woodhouse Spa Cincinnati, Dayton and Liberty Twp. Woodhouse is at the forefront of this movement, offering treatments and products designed to address complex skin concerns — all while providing the relaxing, sensorial experiences for clients.
WellSpa 360 (WS): Can you explain the science behind multifunctional body care products used in spa treatments?
Kathleen Hamilton (KH): Absolutely! At Woodhouse Spa, we carefully craft our body treatments to relax the mind and invigorate the body, helping guests feel your best. We love using Phytomer for our body treatments, a French skin care brand that taps into the ocean's benefits with sustainably sourced ingredients. Plus, with third-party audits and dermatological oversight, you can trust that the products are safe, effective, and provide a luxurious experience—all part of our commitment to delivering relaxation and real results.
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WS: How are clients' needs for high-performance, multi-benefit skin care influencing spa treatments?
KH: Great question! Our guests want products that do more than feel good, and that’s where the "beautility" trend shines. At Woodhouse Spa, we focus on blending wellness with results-driven treatments, especially through our partnership with BABOR for facials. Their precision formulas are packed with innovative, active ingredients. We’re noticing a shift in the industry towards this combination of wellness and performance. BABOR’s commitment to groundbreaking research allows us to offer treatments that feel amazing and deliver exceptional results. It’s the best of both worlds!
WS: What are the key ingredients and technologies that target both cosmetic and therapeutic skin concerns?
KH: We focus on blending wellness and results by incorporating powerful ingredients like collagen and peptides into our facials, including our HydraFacial Boosters and Age Defying Facial. We also use advanced techniques like Microcurrent in our Signature Sculpt Facial to boost collagen production and enhance product absorption. And for a full-body boost, our Infrared Sauna offers a luxurious way to improve cell health, elevating our body treatments and giving guests exceptional results.
