Women are continuing to prioritize and revolutionize the wellness industry. Through innovative programming that targets the needs of women committed to their health and self-care, we are seeing many trends emerge within this sector.
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Women are continuing to prioritize and revolutionize the wellness industry. Through innovative programming that targets the needs of women committed to their health and self-care, we are seeing many trends emerge within this sector.
1. Wellness Programming that Prioritizes Physical and Mental Needs
"More women are finally settling into the realization that beauty is far more complex than perfectly symmetrical facial features and a petite dress size. It seems the pandemic shifted a great deal of focus from judging how we look to being mindful of how we feel. Women of all ages are coming to understand that physical and mental health supported by self-care is what makes them feel balanced, serene and, ultimately, beautiful.
For this reason, and since spas and wellness centers are all about self-care, we continue to see interest in things like massage, hydrotherapy, light therapy, infrared saunas, IV supplementation and acupuncture. These are all services that promote mind, body and skin health while optimizing our capacity to nurture the beauty we already possess."
—Amy Gardner, Director of Education, LightStim
2. Clean Beauty Routines
"Women’s skin is porous and the largest organ in their body, absorbing everything they put on it. Studies show that switching to a clean beauty routine with skin care products made from natural ingredients and vitamins can effectively target and treat women’s specific skin concerns and improve their overall skin condition. The concept of clean beauty has become more popular as women are more knowledgeable and environmentally conscious. Most women can’t afford dermatologist visits. Therefore, readily available access to clean beauty products that include vitamins is key because they’re more affordable than costly prescriptions."
—Erica Suppa, Founder, Fresh Faced Skin Care
3. Sleep Optimization
"Sleep optimization is definitely one of the biggest trends in wellness for women. I, like other Gen X women, am in the throes of perimenopause or menopause, which deeply impacts our quality of sleep. We know that sleep is so important in every aspect of our lives, from skin health to hormonal balance and stress management. Since the early 2010s, we’ve faced a sleep deprivation epidemic, as reported by the CDC, which continues to affect our overall well-being.
Forward-thinking spas and wellness centers are expanding beyond traditional lavender-based offerings to provide a holistic approach to sleep and well-being. Locations now offer sleep-enriching meditation classes and specialized nighttime skin care products designed to work with the body’s natural regenerative processes. Complementing these services, spas curate retail options like magnesium gels and supplements, sleep journals and innovative sleep aids to support clients’ sleep optimization at home. As the sleep-wellness connection becomes more evident, sleep optimization is proving to be an essential component of any effective skin care and wellness routine, empowering clients to take control of their sleep health and, consequently, their radiance."
—Sherrie Tennessee, MBA, CHE, Doctoral Candidate, Director of Education, SpaSOS
4. Identifying Underlying Root Health Issues
"In the women’s wellness and beauty sector, the leading trend is women taking ownership of their personal health by identifying underlying root causes. This concept places more emphasis on long-term, progressive strategies rather than short-term band-aid treatments. Nutrition plays a primary role: Prioritizing foods containing an abundance of vitamins, minerals and detoxifying capabilities can promote beauty from the inside out."
—Susan Wade, M.Ed. L.E., Functional Medicine Practitioner
Related: Trending: Yoni Steaming for Women's Wellness
5. Holistic Whole Body Wellness
"I have observed a continued rising trend among women toward skin care and treatments that cater to the holistic needs of their entire body, moving beyond traditional facial care. This shift underscores an increasing recognition of the significance of overall skin health and comprehensive self-care. There is a growing array of products and treatments gaining prominence, focusing on areas like the neck, back, hands and legs. Moreover, there is a rising demand for holistic approaches that integrate skin care with wellness practices to achieve complete rejuvenation. This includes practices such as hydration, natural products, stress management, a balanced diet and regular exercise."
—Tammy Pahel, VP of Spa & Wellness Operations, Carillon Miami Wellness Resort
6. Biostimulation
"The popularity of biostimulators among women is increasing in terms of beauty and wellness. Biostimulation is the process of stimulating the body’s own natural healing process. In conjunction with your body, they increase collagen and elastin production in your skin, resulting in a tighter, firmer appearance. This type of product can assist with the loss of volume and laxity associated with aging and weight loss."
—Samantha Gatewood, Aesthetic Nurse Practitioner BIÂN in Chicago
7. Cutting-Edge Spa Technologies
"Helping our guests rest, recharge and reconnect with themselves and their loved ones is our primary goal. With the significant interest in wellness-focused tourism, we have seen a large demand from leisure guests and group guests alike. Group activations outside the spa, including Flower Essence Ceremonies, wellness breaks and group sound baths, have been enormously popular as a way for groups to demonstrate their commitment to attendee well-being. Inside the spa, we offer a diverse range of holistic treatments catering to a better night’s sleep, mental health and stress reduction. We have also seen a significant interest in autonomous treatments that incorporate the most innovative, cutting-edge spa technologies."
—Lindsay Neeley, Director of Spa, Wellness & Retail, Conrad Orlando
8. Nighttime Spa Services
"Recently, nighttime wellness has been all the buzz, and top-tier hotels, resorts and spas across the world are offering ‘after-dark’ experiences for guests to enjoy. Wellness has often been practiced under the sun, however new trend reports have proven that spa-goers are looking for more unique experiences like relaxing under the moon. At The Tryall Club in Montego Bay, Jamaica, we have started offering full moon yoga and sound meditation, which welcomes new beginnings from the cosmos. By practicing yoga and sound healing under the moon, the energy draws its power from the force of prana (life force energy), which in turn helps one experience a feeling of fullness and upward-moving energy. As an alternative to partaking in nightlife and as more travelers are seeking wellness-focused vacations, guests are looking for rejuvenating options to check out once the sun goes down."
—Leesa Jones, Spa Director, The Tryall Club
