4 Exciting Collaborations Innovating the Spa and Wellness Industry

Spa Alila Ventana Big Sur
This bespoke experience allows guests to choose from four distinct Luxe Bath Burst options.
Photo courtesy of Alila Ventana Big Sur

Spas and wellness brands and partnership up to launch exciting treatments, professional offerings and products in the wellness world. These collaborations highlight the innovative and strategic measures brands are taking to excite and take care of guests. Here are some of the exciting announcements you should know in order to stay up to date on industry news. 

1. Body Bliss Collaborates with Alila Ventana Big Sur on Luxe Bath Burst Couples Ritual

Body Bliss Intentional Aromatherapy announced a new collaboration with Alila Ventana Big Sur to provide products and rituals for Intertwined Essence, a unique, personalized in-spa bath service designed specifically for couples. This bespoke experience allows guests to choose from four distinct Luxe Bath Burst options—Lavender, Eucalyptus, Rosemary, or Orange—and combine them in a copper soaking tub for two, creating a ritual of togetherness.

The Luxe Bath Burst couples experience will take place in Alila Ventana's outdoor cabanas, featuring hammered copper soaking tubs overlooking the redwood forest. Following the bath, couples can enjoy massages that incorporate the combined aroma, further enhancing the sensory journey. Michael Jastrzebski, who joined the property in January 2024, is the visionary behind the new aromatherapy ritual, stressing the spa's commitment to crafting meaningful experiences for couples.

"I wanted our guests to deepen their connection and come together in a symbolic way. Each guest chooses from four distinct aroma profiles, which are elegantly presented. The couple then pours the Bath Bursts into the tub together, symbolizing unity and creating a custom aromatherapy blend specific to them," said Jastrzebski.

Jeff Winter, a longtime Body Bliss account manager specializing in new development, worked with Jastrzebski to create the back bar products, suggesting scents that would resonate with guests and the intentions behind them. The two met at the 2024 ISPA Conference and made plans to take the Body Bliss/Alila Ventana partnership to new heights.

Spa Alila Ventana Big SurPhoto courtesy of Alila Ventana Big Sur

2. Soake Pools x Tomu’s Wellness-Centered Partnership

Soake Pools, a renowned New England-based plunge pool manufacturer, is partnering with Tomu, an innovative prefabricated lodging builder. Soake Pools and Tomu are meeting industry needs by offering both cocktail pools and luxury prefab villas designed for year-round use, which save vacation rental hosts and hotel developers time while reducing costs and common logistical hassles. Their synergistic business models feature smaller-sized wellness products that beautify hospitality spaces and support personal physical and mental health practices.

“Our partnership with Tomu allows boutique hotels, resorts, hospitality properties, or even Airbnbs to maximize efficiency by combining the installation processes of two industry-leading solutions,” said Karen Larson, co-founder of Soake Pools. “From streamlined logistics to shared subcontractors, and with a mutual commitment to delivering exceptional guest experiences, we're making it easier than ever to create beautiful, functional spaces.”

Soake Pools’ plunge pools are precast from the highest quality concrete in an NPCA-certified plant in New Hampshire, hand-tiled by skilled tile artisans in a controlled environment, then delivered fully finished and ready to install. Tomu’s prefabricated guest units are constructed using premium commercial-grade materials and delivered nearly complete. Additionally, Tomu’s Villas and Soake Pools’ plunge pools share identical subcontractor needs—excavation, electrical, plumbing, and exterior finishes—making coordination seamless and straightforward. The similar, sustainable construction, delivery, and installation method shortens on-site build time, allowing projects to open and operate sooner.

“With Soake Pools as a partner, we’re elevating the Tomu experience by creating a truly turnkey solution for hoteliers and property owners,” expressed Chris Osaka, CEO of Tomu, Inc. “This collaboration isn’t just simplifying logistics; it's about listening to what today's traveler is looking for in a modern hospitality experience.”

Soake Pools x TomuPhoto courtesy of Soake Pools x Tomu

Related: 6 Brand Collaboration & Treatment Launches in the Spa World

3. Augustinus Bader Launches at Corinthia London Spa

Corinthia London announced its collaboration with Augustinus Bader, welcoming the pioneering international skin care brand as its new spa partner from December 2024. The hotel’s award-winning spa has launched an exclusive, brand-new menu of facial and whole-body wellness treatments developed exclusively by Augustinus Bader for Corinthia London.

The spa at Corinthia London offers enriching and results-driven facial and body treatments, alongside groundbreaking lifestyle programs that integrate complementary and alternative medicine, and targeted fitness and rehabilitation services focusing on sports training, detox, sleep and vitality. An expansive Thermal Floor provides a space in which guests can completely relax and unwind, featuring a swimming pool, vitality pool, glass amphitheater sauna, ice fountain, steam room, tropical rain and experience showers and heated marble loungers. 

Augustinus Bader launches at Corinthia London with four specialized, customizable facial and specific focus body treatments, with an extended spa menu to be rolled out throughout 2025:

  • The Augustinus Bader Jet Lag Glow Facial (60 min.): A facial to revitalize the skin and melt away fatigue, with a rejuvenating treatment expertly designed to rescue a tired complexion. Bespoke contouring fascia massage activates tissue metabolism, while a hydrating and brightening mask ritual works to de-puff the skin and restore its natural glow, leaving it refreshed and radiant.
  • The Augustinus Bader Longevity Facial (75 min.): A transformative and highly personalized treatment, combining Augustinus Bader’s unique cell-renewing technology with advanced LYMA laser therapy. Designed to address each unique skin concern, this facial firms, tones, and refreshes the skin at a deep level, for instantly visible benefits and a long-lasting glow.
  • The Augustinus Bader Eye-Bright Treatment (30 min.): This targeted therapy is designed to awaken and revitalize one of the most delicate, damage-prone areas of the skin. A gentle, yet effective treatment combines Augustinus Bader’s cell-renewing TFC8 technology with targeted lymphatic massage techniques to refresh, de-puff, firm, and brighten the appearance of the eyes, for a vibrant, youthful look.
  • The Augustinus Bader Full Body Regeneration (90 min.): Harnessing the transformative cell-renewing powers of Augustinus Bader’s specialized formulas, the luxurious Full Body Regeneration treatment is designed to cleanse, hydrate, firm and renew the body from top to toe. Starting with a full body exfoliation, followed by an invigorating massage to stimulate circulation and promote detoxification, this personalized experience harmonizes luxury and science, leaving the body with renewed vitality and glowing skin.

“We are thrilled to align the Augustinus Bader ethos with the elevated service culture of the spa at Corinthia London. Together, we offer bespoke facial and body treatments that go beyond traditional skin care, crafting experiences that cater to each individual’s wellness journey." said Christiane Werron Schulz, executive director of global education & spa distribution for Augustinus Bader. "This collaboration brings a new dimension to both luxury and efficacy, blending Bader's cutting-edge research with Corinthia London’s dedication to exceptional service."

Augustinus Bader & Corinthia London SpaPhoto courtesy of Augustinus Bader & Corinthia London Spa

4. Montage Hotels & Resorts Launches Spa Partnership with Fatma Shaheen of Skin Design London

Montage Hotels & Resorts' Spa Montage through announced an exclusive partnership with Fatma Shaheen of Skin Design London. Master facialist and “Skin Designer to the Stars,” Shaheen, will launch the partnership with two exclusive facials at Spa Montage designed to deliver immediate and visible results that rejuvenate the skin and leave a radiant complexion. Skin Design London’s line of designer cosmeceuticals will be available at Spa Montage boutiques across the Montage Hotels & Resorts portfolio.

“We are pleased to introduce Fatma Shaheen’s award-winning skin care and treatments to Montage Hotels & Resorts guests,” said Jennifer Holzworth, senior corporate director, spa operations for Montage International. “Our guests expect spa experiences that enhance their well-being, and with Shaheen’s exceptional reputation and dedication to transformative treatments, we’re looking forward to adding these exceptional offerings to the Spa Montage experience.”

Skin Design London’s exclusive treatments available at Spa Montage include:

  • The SDL Face Tight Facial: Available exclusively at Spa Montage, The Face Tight Infusion with The Glow is a bespoke facelift experience designed to deliver the renowned SDL Facelift, providing transformative results with no downtime. Crafted and led by Shaheen, this treatment combines award-winning, cutting-edge technologies. It begins with THE CLEAN, a meticulous detoxification process that purifies the skin. This sets the stage for THE VITAMIN SKIN PEELS to gently exfoliate and rejuvenate, unveiling a luminous, radiant complexion. The journey continues with the advanced FACELIFT TECHINIQUES with Oxygen Therapy, where pure oxygen and designer cosmeceutical nutrients are infused into the skin, boosting circulation, enhancing cellular vitality and stimulating collagen production for an unmistakable glow. Elevating the skin for the ultimate in SDL FACELIFT to tighten, plump the lips and refine facial contours while enhancing lymphatic drainage. The experience culminates in a microcurrent facelift, expertly sculpting and firming the facial structure, leaving guests with a refined, hydrated and enviably glowing appearance.
  • SDL Vitamin Skin Glow Facial: The Skin Design London Vitamin Skin Glow treatment is a supercharged manual facelift that combines advanced lymphatic massage techniques to lift, invigorate, and enhance the skin’s texture and tone. These techniques boost oxygen flow to the skin, sculpt and contour the face, promote detoxification and reduce puffiness, delivering a holistic approach to skin wellness. The experience is further elevated with a custom-prescribed Vitamin Skin Peel, designed to brighten, clarify, and unify the skin without redness or downtime. The result is a visibly lifted, firmer, and more radiant complexion that rejuvenates the skin from within.

Montage Hotels & ResortsPhoto courtesy of Montage Hotels & Resorts

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