Signature Services and Business Tips From New York Spa

Ssbh 06a Main Barn Ph Fredrika Stjarne 3 0734


Located on three acres among the deciduous evergreens in the Hamptons outside of New York City, Shou Sugi Ban House ( is a destination retreat offering comprehensive wellness programming and healing to guests seeking integrative, holistic care. The 15,383-square-foot property features 13 guest studios surrounding a saltwater pool, plus an open-air pavilion, glass meditation hall, intimate dining areas and Healing Arts Barn, which contains a tea lounge and plenty of space for modalities including sound baths, energy work, acupuncture, aromatherapy and reiki. “The grounds feature winding pathways, fountains and a landscape inspired by the local dunescape and Japanese gardens,” says Amy Cherry-Abitbol, CEO and cofounder of Shou Sugi Ban House. “Programming integrates holistic living, fitness, nutrition, advanced skin and body care, hydrotherapy, yoga, healing arts and meditation, complemented by a world class culinary program helmed by Michelin-starred chef Mads Refslund. This unique location also focuses on sustainability and employs solar energy, geothermal heating and cooling systems, and has a structured water filtration system.”

Nestled in this expansive property is the 2,655-square-foot Shou Sugi Ban Spa, which contains five treatment rooms; a hydrotherapy circuit with hot, warm and cold outdoor plunge pools; thermal suite with steam room, saunas and ice fountain; watsu pool; solarium; and roof deck. Bespoke therapies and treatments are created using plant-based products that help guests connect to nature. “The spa is both tranquil and transcendent, with a multi-layered experience that embodies quiet luxury in design, the healing properties of the natural world, restorative treatments and holistic programming as a means of bringing about balance and well-being,” adds Cherry-Abitbol.


Shou Sugi Ban Spa’s extensive menu and unique experiences are a draw for clients looking to improve their well-being, and it’s primarily their word of mouth that drives new bookings. In addition, the spa benefits from loyal repeat customers who visit regularly as part of their wellness routines.

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