The Covery and MUV Brands Launch MUV Well Franchise

The Covery Partners with MUV Brands to Launch MUV Well
The brand's offerings pair perfectly with MUV Brands health focused endeavors, bringing a well-rounded approach to wellness.
Courtesy of The Covery

Wellness spa The Covery has joined forces with fitness company MUV Brands to introduce MUV Well, a new franchise that brings thoughtful recovery practices to communities throughout the Northwest in the U.S. 

The Covery helps clients reach balance in their lives by addressing physical and mental recovery in the wellness industry. These offerings pair perfectly with MUV Brands' health-focused endeavors, and MUV Well by The Covery will blend both approaches for a well-rounded wellness experience.

The duo recognizes that there is a need for their combined services in an industry that has seen substantial growth.

Related: The Covery Plans to Expand into The Houstonian Hotel, Club and Spa in 2023

This deal offers The Covery rights to the Northwest for licensing and franchising for MUV Well by The Covery (associated with health clubs) and stand-alone The Covery Clinics. The agreement includes Washington, Idaho and Montana.

MUV Brands, founded in 2013, has 13 locations dispersed throughout the Northwest and has continued to grow, offering communities a customized fitness experience.

The Covery Wellness Spa currently has five locations open and another 23 locations in development, including integrations into lifestyle resorts, high-end spas and other health and wellness concepts. The brand is looking for franchise partners across the U.S. with a goal of opening 60 franchises by the end of 2022. 

"MUV Brands exemplifies exactly what we are looking for in a partner and we’re eager to see where this journey takes us," said Edward Navan, co-founder of The Covery. “The brand has continued to grow and expand to include all parts of the health and wellness industry. Partnering together is the logical next step for both The Covery and MUV Brands, bringing everyone an opportunity to focus on their physical and mental recovery as well as their fitness, offering a 360 approach to health and wellness.”

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