In a positive outlook for global health, recent data from Euromonitor International reveals a trend towards consumers being proactive about their health and wellness aspirations. Currently, over half of consumers believe their health will improve in the next five years, demonstrating a strong desire for longevity and a healthier life for longer.
This upswing in health consciousness is being driven by various factors. The ongoing COVID-19 pandemic has indubitably heightened health awareness, as has increased access to a wealth of educational resources. Besides, technical advancements are bringing cutting-edge health solutions to the fingertips of an increasingly aging population. By 2030, Euromonitor estimates that 12% of the global population will be aged 65 or older, highlighting the importance of a extended health span.
Related: Everything You Need to Know About Longevity Programs
To meet their health goals, more than half of consumers are turning to vitamins and supplements, understanding which ones to take to address their specific health concerns. Niche remedies that cater to age-specific issues - such as joint pain, memory issues, skin health, and hormonal changes - are particularly sought after.
One striking example of this trend is the rising popularity of NAD+ supplements. A critical coenzyme that plays a crucial role in regulating metabolism, longevity, DNA repair, and the immune system, NAD+ supplements have seen exponential growth, with the number of online SKUs tripling from 409 in 2023 to 1,137 in August 2024.
Overall, it's clear that consumers are taking charge of their health in ever more sophisticated ways, and products backed by solid scientific evidence are the order of the day.
