This past year has shown just how central fitness and wellness have become in people’s lives. Since 2023, fitness reservations have surged by 51%, while salon and spa reservations have risen by 38%, signaling a growing commitment to self-care and balance. This shift raises the question: are we driven more by lifestyle inspiration on social media, or are we embracing wellness as a cornerstone of modern living?
Either way, ClassPass users are showing up for themselves more than ever, booking over 248 million all-time reservations worldwide as of October 2024. This year’s trend report dives into reservation data from October 2023 to October 2024, highlighting fresh insights and emerging themes to watch for in 2025. Discover what’s been trending, what’s new, and what’s next in the world of wellness.
Top 10 Booked Workouts in 2024
These are the top 10 workouts booked globally this year:
- Pilates +84%
- Yoga
- Strength Training
- Cycling
- Barre
- Boxing
- Gym time
- Running
- Dance
- Low-impact training
Pilates continued its reign as the most-booked workout globally in 2024, fueled by its strong social media presence and devoted following. This marks the second consecutive year Pilates has claimed the top spot, but with trends constantly evolving, could another workout soon rise to challenge its dominance? Low-impact training, for instance, saw a 109% increase in reservations this year, signaling a growing interest in accessible fitness.
Related: 5 Health Trends for 2025 That You Can’t Miss
Top 10 Wellness Appointments in 2024
These are the top 10 wellness appointments booked globally this year:
- Massage +39%
- Nails
- Sauna
- Facial
- Meditation
- Hair Removal (waxing)
- Hair (cut, color, etc.)
- Lashes
- Brows
- Spa treatments
Once again, massage claimed the top spot as the most-booked salon and spa service globally. With reservations increasing by 39%, it clearly remains central to self-care among ClassPass members. However, emerging trends are beginning to reshape the wellness landscape. New services like body scans, cosmetic treatments, and body sculpting also saw significant growth this year. These newcomers highlight a move toward specialized, results-driven wellness experiences—indicating a shift in what people seek from their wellness services.
Trends to Watch: 2025 and Beyond
After a year filled with Pilates, "protein" Diet Coke, and a focus on cortisol management, 2024 has proven that fitness and wellness trends don’t just impact pop culture—they’re also shaped by it. Looking ahead to 2025, we anticipate a shift toward wellness that’s highly personalized and infused with a sense of fun and exploration. This approach will likely include more custom-tailored routines and a focus on enjoyable, sustainable practices that feel less like a regimen and more like a lifestyle.
Move Over Pickleball—New Sports Are Trending
Community-centric activities and team sports are surging in popularity on ClassPass, reflecting broader cultural and athletic trends. Volleyball reservations have skyrocketed by 256% since 2023, and soccer has seen a 158% increase. The most surprising standout? Ice skating, with a remarkable 698% growth in reservations from 2023 to 2024.
Data Continues to Make Wellness More Personal
The 159% increase in body scan reservations this year leads us to believe one thing: more people are seeking out data-backed insights to guide their overall health and wellness practices. As options for wearable health technology continue to expand, we will continue to see salons and spas expand their offerings to include more treatments that utilize data.
Pilates Isn’t Going Anywhere
Already a chart-topper in 2023, Pilates has only increased in popularity this year, largely due to social media influencers showcasing its physical and mental health benefits. Not only was it the most-booked genre on ClassPass in 2024, users who book a Pilates class are most likely to book another Pilates class that week.
