Book4time compiled some important guest experience statistics for 2024 to help shape your operational strategies and create exquisite experiences through the rest of the year.
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The report projects that 67% of consumers make their travel bookings online in 2024. Luxury Seekers are most commonly found in countries across the Middle East and Asia Pacific, while Eco-Adventurers tend to be prevalent in both Asia Pacific and Europe. Cultural Explorers are predominantly found in Europe.
For U.S. Gen Z consumers, 56% surveyed considered fitness a very high priority, while 7% of Chinese consumers consider wellness a top or important priority in their lives, compared to 82% in the U.S. and 73% in the UK. Around 20% of UK consumers and 30% of US and Chinese consumers are looking for personalized products and services that use biometric data to provide recommendations.
Per the report, 58% of US respondents are prioritizing wellness more now than they did a year ago and 60% of US consumers are currently trying to lose weight. More than 60% of consumers say it is very or extremely important to purchase products or services that help with healthy aging and longevity and 37% of U.S. consumers want additional sleep and mindfulness products and services to address issues like cognitive functioning, stress, and anxiety management.
More than 80% of consumers in China, the UK and the U.S. say gut health is important, and more than 50% anticipate making it a higher priority in the next two to three years.
The report suggests that 61% of consumers are likely to spend more with companies that offer a customized experience. Customers rating the level of personalization 9 or 10 on a scale of 0 to 10 are far more likely to rate their overall satisfaction very high. Roughly 75% of customers say their last interaction had a low to moderate level of personalization. Only about 25% report experiencing the highest levels of personalization. Hotel guests report higher levels of personalization if they are members of a loyalty program, have stayed with the brand before, or stay for multiple nights
Around 50% of gym-goers say fitness is a core part of their identity. There is a projected 15% growth in sales of sports tourism packages through travel intermediaries from 2023 to 2024.
About 73% of travelers want to perform actions like booking reservations, checking in, and ordering room service on their smartphones.
International wellness tourists on average spent 41% more per trip than the typical international tourist in 2022. Domestic wellness tourists spent 175% more per trip than the average domestic tourist in 2022. - 40% of hotel guests are likely to write a review after a positive experience. 48% of hotel guests are likely to write a review after a negative experience. 76% of global travelers appreciate travel apps that reduce the friction and stress of travel. – Hilton
Of the respondents, 63% agree that the experience at some hotels feels far more personal than others and 62% of retail customers agree retailers could do more to make interactions feel more personal. Reportedly 72% of luxury consumers have personalization at the top of their list of things they’d like to see when dealing with brands. Per the report, 92% of businesses are using AI to power their personalization strategy while 62% of leaders cite improved customer retention as a benefit of personalization strategies.
